/* Four service pages — unique layouts, no images */

.section-title {
  font-family: var(--font);
  font-size: clamp(1.75rem, 3vw, 2.5rem);
  font-weight: 700;
  color: var(--navy);
  letter-spacing: -0.02em;
  margin-bottom: 0.75rem;
}

.section-lead {
  color: var(--muted);
  max-width: 52ch;
  line-height: 1.65;
  margin-bottom: 0;
}

.eyebrow {
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 0.65rem;
}

/* Shared hero icon backdrop + center alignment */
.hero-icons {
  position: absolute;
  inset: 0;
  pointer-events: none;
  z-index: 0;
  overflow: hidden;
  color: #fff;
  opacity: 0.45;
}

.hero-icons__svg {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  opacity: 1;
}

.svc-co .hero-icons { color: var(--navy); }
.svc-bv .hero-icons { color: var(--navy); }

.svc-lg .hero-lg,
.svc-co .hero-co,
.svc-pc .hero-pc,
.svc-bv .hero-bv {
  position: relative;
  text-align: center;
  overflow: hidden;
}

.hero-lg__inner,
.hero-co__inner,
.hero-pc__content,
.hero-bv__layout {
  position: relative;
  z-index: 1;
  margin-inline: auto;
  display: flex;
  flex-direction: column;
  align-items: center;
}

.hero-lg__inner,
.hero-co__inner,
.hero-pc__content {
  max-width: 720px;
}

.hero-lg h1,
.hero-co h1,
.hero-pc h1,
.hero-bv h1 {
  max-width: 16ch;
  margin-left: auto;
  margin-right: auto;
}

.hero-lg p,
.hero-co p,
.hero-pc p {
  margin-left: auto;
  margin-right: auto;
}

/* ========== 1. Lead Generation — dark hero, numbered zig, timeline ========== */
.svc-lg .hero-lg {
  padding: 5.5rem 0 4.5rem;
  background:
    radial-gradient(ellipse 55% 50% at 100% 0%, rgba(208, 36, 36, 0.28), transparent),
    linear-gradient(160deg, #0d1140 0%, var(--navy) 60%, #1a2060 100%);
  color: #fff;
}

.hero-lg .eyebrow { color: #ff9a9a; }

.hero-lg h1 {
  font-size: clamp(2.2rem, 5vw, 3.6rem);
  font-weight: 800;
  line-height: 1.05;
  letter-spacing: -0.03em;
  margin-top: 0.5rem;
  margin-bottom: 1rem;
}

.hero-lg p {
  color: rgba(255, 255, 255, 0.72);
  max-width: 42ch;
  margin-bottom: 1.75rem;
  line-height: 1.6;
}

.overview-lg { padding: 5rem 0; background: #fff; }

.overview-lg__grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.5rem;
  margin-top: 2.5rem;
}

.overview-lg__card {
  padding: 1.75rem;
  background: var(--mist);
  border-radius: 16px;
  border-top: 3px solid var(--red);
}

.overview-lg__icon {
  display: block;
  font-size: 1.5rem;
  font-weight: 800;
  color: var(--red);
  margin-bottom: 0.85rem;
  letter-spacing: -0.03em;
}

.overview-lg__card h3 { font-size: 1.15rem; color: var(--navy); margin-bottom: 0.5rem; }
.overview-lg__card p { font-size: 0.9rem; color: var(--muted); line-height: 1.55; }

.features-lg { padding: 5rem 0; background: var(--mist); }

.features-lg__list { margin-top: 2.5rem; }

.feat-zig {
  display: grid;
  grid-template-columns: 80px 1fr;
  gap: 1.5rem;
  padding: 1.75rem 0;
  border-bottom: 1px solid var(--line);
  align-items: start;
}

.feat-zig__n {
  font-size: 2.5rem;
  font-weight: 800;
  color: var(--red);
  line-height: 1;
}

.feat-zig h3 { font-size: 1.2rem; color: var(--navy); margin-bottom: 0.4rem; }
.feat-zig p { color: var(--muted); font-size: 0.95rem; max-width: 55ch; }

.process-lg {
  padding: 5rem 0;
  background: var(--navy);
  color: #fff;
}

.process-lg .section-title { color: #fff; }
.process-lg .section-lead { color: rgba(255, 255, 255, 0.6); }
.process-lg .eyebrow { color: #ff9a9a; }

.timeline {
  margin-top: 3rem;
  position: relative;
  padding-left: 2rem;
}

.timeline::before {
  content: '';
  position: absolute;
  left: 0;
  top: 0.4rem;
  bottom: 0.4rem;
  width: 2px;
  background: linear-gradient(180deg, var(--red), rgba(208, 36, 36, 0.2));
}

.timeline-step {
  position: relative;
  padding: 0 0 2rem 1.25rem;
}

.timeline-step::before {
  content: '';
  position: absolute;
  left: -2rem;
  top: 0.35rem;
  width: 12px;
  height: 12px;
  margin-left: -5px;
  border-radius: 50%;
  background: var(--red);
  box-shadow: 0 0 0 4px rgba(208, 36, 36, 0.25);
}

.timeline-step h3 { font-size: 1.2rem; margin-bottom: 0.4rem; }
.timeline-step p { color: rgba(255, 255, 255, 0.65); font-size: 0.95rem; max-width: 50ch; }

.faq-lg { padding: 5rem 0; background: #fff; }
.faq-lg__inner { max-width: 720px; }

.cta-lg {
  padding: 4.5rem 0;
  background: var(--navy-deep, #0d1140);
  color: #fff;
  text-align: center;
}

.cta-lg h2 {
  font-size: clamp(1.5rem, 3vw, 2.1rem);
  margin-bottom: 1.5rem;
  max-width: 28ch;
  margin-inline: auto;
}

@media (max-width: 800px) {
  .overview-lg__grid { grid-template-columns: 1fr; }
}

/* ========== 2. Conversion — soft light, bento, rings, horizontal steps ========== */
.svc-co .hero-co {
  padding: 5.5rem 0 4.5rem;
  background:
    radial-gradient(ellipse 60% 50% at 0% 100%, rgba(21, 26, 82, 0.08), transparent),
    linear-gradient(180deg, #eef0f8 0%, #fff 100%);
}

.hero-co h1 {
  font-size: clamp(2.2rem, 5vw, 3.5rem);
  font-weight: 800;
  color: var(--navy);
  line-height: 1.05;
  letter-spacing: -0.03em;
  margin-top: 0.5rem;
  margin-bottom: 1rem;
}

.hero-co p {
  color: var(--muted);
  max-width: 44ch;
  margin-bottom: 1.75rem;
  line-height: 1.6;
}

.overview-co { padding: 5rem 0; background: #fff; }

.bento {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1rem;
  margin-top: 2.5rem;
}

.bento__item {
  background: var(--mist);
  padding: 1.5rem;
  border-radius: 14px;
}

.bento__item--wide {
  grid-column: span 3;
  background: var(--navy);
  color: #fff;
}

.bento__item--wide p { color: rgba(255, 255, 255, 0.7); }

.bento__item h3 {
  font-size: 1.1rem;
  color: inherit;
  margin-bottom: 0.45rem;
}

.bento__item:not(.bento__item--wide) h3 { color: var(--navy); }
.bento__item:not(.bento__item--wide) p { color: var(--muted); font-size: 0.9rem; }

.features-co { padding: 5rem 0; background: var(--mist); }

.ring-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1.25rem;
  margin-top: 2.5rem;
}

.ring-item { text-align: center; }

.ring {
  width: 64px;
  height: 64px;
  margin: 0 auto 1rem;
  border-radius: 50%;
  border: 3px solid var(--red);
  display: grid;
  place-items: center;
  font-weight: 800;
  color: var(--navy);
  font-size: 1.15rem;
}

.ring-item h3 { font-size: 1.05rem; color: var(--navy); margin-bottom: 0.35rem; }
.ring-item p { font-size: 0.85rem; color: var(--muted); }

.process-co { padding: 5rem 0; background: #fff; }

.steps-h {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1.5rem;
  margin-top: 2.5rem;
  position: relative;
}

.steps-h::before {
  content: '';
  position: absolute;
  top: 22px;
  left: 8%;
  right: 8%;
  height: 2px;
  background: var(--line);
  z-index: 0;
}

.step-h { position: relative; z-index: 1; text-align: center; }

.step-h__dot {
  width: 44px;
  height: 44px;
  margin: 0 auto 1rem;
  border-radius: 50%;
  background: var(--navy);
  color: #fff;
  display: grid;
  place-items: center;
  font-weight: 800;
}

.step-h h3 { font-size: 1.05rem; color: var(--navy); margin-bottom: 0.35rem; }
.step-h p { font-size: 0.85rem; color: var(--muted); }

.faq-co { padding: 5rem 0; background: var(--mist); }

.faq-co__grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1rem;
  margin-top: 2rem;
  align-items: start;
}

.faq-co .faq-item.open .faq-a {
  max-height: 640px;
}

.faq-card {
  background: #fff;
  padding: 0 1.25rem;
  border-radius: 12px;
}

.cta-co { padding: 4rem 0; background: #fff; }

.cta-frame {
  border: 2px solid var(--navy);
  border-radius: 20px;
  padding: 3rem 2rem;
  text-align: center;
  background: linear-gradient(135deg, #f7f8fc, #fff);
}

.cta-frame h2 {
  font-size: clamp(1.5rem, 3vw, 2rem);
  color: var(--navy);
  margin-bottom: 0.75rem;
}

.cta-frame p {
  color: var(--muted);
  max-width: 40ch;
  margin: 0 auto 1.5rem;
}

@media (max-width: 900px) {
  .bento { grid-template-columns: 1fr; }
  .bento__item--wide { grid-column: span 1; }
  .ring-grid,
  .steps-h { grid-template-columns: 1fr 1fr; }
  .steps-h::before { display: none; }
  .faq-co__grid { grid-template-columns: 1fr; }
}

@media (max-width: 560px) {
  .ring-grid,
  .steps-h { grid-template-columns: 1fr; }
}

/* ========== 3. Paid Campaigns — 2 main sections + bold process ========== */
.svc-pc .hero-pc {
  padding: 5.5rem 0 4.5rem;
  color: #fff;
  background:
    radial-gradient(ellipse 70% 60% at 90% 10%, rgba(208, 36, 36, 0.4), transparent),
    linear-gradient(135deg, #0d1140 0%, var(--navy) 55%, #1a2060 100%);
}

.hero-pc__content .eyebrow { color: #ff9a9a; }

.hero-pc h1 {
  font-size: clamp(2.4rem, 5.5vw, 4rem);
  font-weight: 800;
  letter-spacing: -0.04em;
  line-height: 1.05;
  max-width: 14ch;
  margin-top: 0.5rem;
  margin-bottom: 1rem;
}

.hero-pc p {
  max-width: 42ch;
  opacity: 0.85;
  margin-bottom: 1.75rem;
  line-height: 1.6;
}

/* Two-part split section */
.pc-split {
  padding: 3rem 0 2rem;
  background: #fff;
}

.pc-split__grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.5rem;
}

.pc-split__col {
  padding: 2.25rem 2rem;
  background: var(--mist);
  border-radius: 20px;
}

.pc-split__col--accent {
  background: var(--navy);
  color: #fff;
}

.pc-split__col--accent .eyebrow { color: #ff9a9a; }
.pc-split__col--accent p { color: rgba(255, 255, 255, 0.7); }

.pc-split__col h2 {
  font-size: clamp(1.4rem, 2.5vw, 1.85rem);
  font-weight: 700;
  margin-bottom: 0.85rem;
  letter-spacing: -0.02em;
  color: inherit;
}

.pc-split__col:not(.pc-split__col--accent) h2 { color: var(--navy); }
.pc-split__col:not(.pc-split__col--accent) p { color: var(--muted); }

.pc-list {
  list-style: none;
  margin-top: 1.5rem;
  display: grid;
  gap: 0.65rem;
}

.pc-list li {
  position: relative;
  padding-left: 1.35rem;
  font-weight: 600;
  font-size: 0.95rem;
}

.pc-list li::before {
  content: '';
  position: absolute;
  left: 0;
  top: 0.45rem;
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--red);
}

.pc-process {
  padding: 5rem 0;
  background: var(--mist);
}

/* Features masonry with icons */
.features-pc {
  padding: 2rem 0 4rem;
  background: #fff;
}

.masonry {
  columns: 2;
  column-gap: 1.5rem;
  margin-top: 2.5rem;
}

.masonry__item {
  break-inside: avoid;
  margin-bottom: 1.5rem;
  padding: 1.75rem;
  background: var(--mist);
  border-top: 4px solid var(--navy);
  border-radius: 0 0 12px 12px;
}

.masonry__item:nth-child(n+5) { border-top-color: var(--red); }

.masonry__icon {
  display: flex;
  width: 48px;
  height: 48px;
  margin-bottom: 1rem;
  color: var(--navy);
}

.masonry__item:nth-child(n+5) .masonry__icon { color: var(--red); }

.masonry__icon svg {
  width: 100%;
  height: 100%;
  display: block;
}

.masonry__item h3 {
  font-size: 1.15rem;
  color: var(--navy);
  margin-bottom: 0.5rem;
}

.masonry__item p {
  font-size: 0.9rem;
  color: var(--muted);
  line-height: 1.55;
}

.pc-steps {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1.25rem;
  margin-top: 2.5rem;
}

.pc-step {
  background: #fff;
  border-radius: 16px;
  padding: 1.75rem 1.35rem;
  border-bottom: 4px solid var(--red);
}

.pc-step:nth-child(even) { border-bottom-color: var(--navy); }

.pc-step span {
  display: block;
  font-size: 1.75rem;
  font-weight: 800;
  color: var(--red);
  margin-bottom: 0.75rem;
  letter-spacing: -0.03em;
}

.pc-step:nth-child(even) span { color: var(--navy); }

.pc-step h3 {
  font-size: 1.1rem;
  color: var(--navy);
  margin-bottom: 0.45rem;
}

.pc-step p {
  font-size: 0.88rem;
  color: var(--muted);
  line-height: 1.55;
}

.faq-pc { padding: 5rem 0; background: #fff; }
.faq-pc .faq-list { max-width: 720px; }

.faq-pc .faq-item {
  border-bottom: none;
  margin-bottom: 0.65rem;
  background: var(--mist);
  padding: 0 1.25rem;
  border-radius: 10px;
}

.faq-pc .faq-q { border-left: 3px solid transparent; padding-left: 0.5rem; }
.faq-pc .faq-item.open .faq-q { border-left-color: var(--red); }

.cta-pc {
  padding: 5rem 0;
  background: var(--navy);
  color: #fff;
  text-align: center;
  position: relative;
  overflow: hidden;
}

.cta-pc::before {
  content: '';
  position: absolute;
  inset: 0;
  background: radial-gradient(ellipse 50% 80% at 50% 100%, rgba(208, 36, 36, 0.35), transparent);
  pointer-events: none;
}

.cta-pc .container { position: relative; z-index: 1; }

.cta-pc h2 {
  font-size: clamp(1.5rem, 3vw, 2.1rem);
  margin-bottom: 0.85rem;
}

.cta-pc p {
  opacity: 0.75;
  margin-bottom: 1.75rem;
  max-width: 40ch;
  margin-inline: auto;
}

@media (max-width: 900px) {
  .pc-split__grid { grid-template-columns: 1fr; }
  .pc-steps { grid-template-columns: 1fr 1fr; }
  .masonry { columns: 1; }
}

@media (max-width: 560px) {
  .pc-steps { grid-template-columns: 1fr; }
}

/* ========== 4. Brand Visibility — editorial magazine ========== */
.svc-bv .hero-bv {
  padding: 5.5rem 0 4rem;
  background:
    radial-gradient(ellipse at 20% 0%, rgba(208, 36, 36, 0.1), transparent 50%),
    #fff;
}

.hero-bv__layout {
  max-width: 720px;
  gap: 0;
}

.hero-bv h1 {
  font-size: clamp(2.4rem, 5vw, 3.8rem);
  font-weight: 800;
  color: var(--navy);
  line-height: 1.05;
  letter-spacing: -0.04em;
  margin-top: 0.5rem;
  margin-bottom: 1rem;
  max-width: 12ch;
}

.hero-bv__aside {
  font-size: 1.05rem;
  line-height: 1.65;
  color: var(--muted);
  border-left: none;
  padding-left: 0;
  max-width: 42ch;
  margin: 0 auto 1.75rem;
}

.overview-bv { padding: 5rem 0; background: var(--mist); }

.mag-grid {
  display: grid;
  grid-template-columns: 1.2fr 0.8fr;
  gap: 2rem;
  margin-top: 2.5rem;
}

.mag-main {
  background: var(--navy);
  color: #fff;
  padding: 2.5rem;
  border-radius: 20px;
}

.mag-main h3 {
  font-size: clamp(1.4rem, 2.5vw, 1.85rem);
  margin-bottom: 1rem;
  letter-spacing: -0.02em;
}

.mag-main p { color: rgba(255, 255, 255, 0.7); line-height: 1.65; }

.mag-side {
  display: grid;
  gap: 1rem;
}

.mag-side article {
  background: #fff;
  padding: 1.25rem 1.35rem;
  border-radius: 12px;
}

.mag-side h4 {
  font-size: 1.05rem;
  color: var(--navy);
  margin-bottom: 0.35rem;
}

.mag-side p { font-size: 0.88rem; color: var(--muted); }

.pullquote {
  font-size: 1.2rem;
  font-weight: 700;
  color: var(--navy);
  padding: 1.25rem;
  border-left: 4px solid var(--red);
  font-style: italic;
  line-height: 1.4;
}

.features-bv {
  padding: 5rem 0;
  background: var(--navy);
  color: #fff;
}

.features-bv .section-title { color: #fff; }
.features-bv .eyebrow { color: #ff9a9a; }

.feature-nums { margin-top: 2.5rem; }

.feature-num {
  display: grid;
  grid-template-columns: 4rem 1fr auto;
  gap: 1.5rem;
  align-items: center;
  padding: 1.5rem 0;
  border-bottom: 1px solid rgba(255, 255, 255, 0.12);
  transition: padding-left 0.3s;
}

.feature-num:hover { padding-left: 0.75rem; }

.feature-num__i {
  font-weight: 800;
  font-size: 1.1rem;
  color: var(--red);
}

.feature-num h3 { font-size: 1.2rem; margin-bottom: 0.25rem; }
.feature-num p { font-size: 0.88rem; color: rgba(255, 255, 255, 0.55); max-width: 50ch; }

.feature-num__arrow {
  color: var(--red);
  font-size: 1.5rem;
  opacity: 0;
  transition: opacity 0.3s;
}

.feature-num:hover .feature-num__arrow { opacity: 1; }

.process-bv { padding: 5rem 0; background: #fff; }

.process-tabs { margin-top: 2.5rem; }

.tab-nav {
  display: flex;
  flex-wrap: wrap;
  gap: 0.35rem;
  border-bottom: 1px solid var(--line);
  margin-bottom: 2rem;
}

.tab-btn {
  padding: 0.85rem 1.25rem;
  background: none;
  border: none;
  border-bottom: 3px solid transparent;
  font-weight: 700;
  font-size: 0.9rem;
  color: var(--muted);
  cursor: pointer;
  margin-bottom: -1px;
}

.tab-btn.active {
  color: var(--navy);
  border-bottom-color: var(--red);
}

.tab-panel {
  display: none;
  max-width: 560px;
  animation: fadeUp 0.4s ease;
}

.tab-panel.active { display: block; }

.tab-panel h3 {
  font-size: 1.5rem;
  color: var(--navy);
  margin-bottom: 0.75rem;
}

.tab-panel p { color: var(--muted); line-height: 1.65; }

.faq-bv { padding: 5rem 0; background: var(--mist); }

.faq-bv .faq-wrap {
  max-width: 640px;
  margin: 2rem auto 0;
}

.cta-bv {
  padding: 5rem 0;
  background:
    radial-gradient(ellipse 60% 80% at 80% 50%, rgba(208, 36, 36, 0.3), transparent),
    var(--navy);
  color: #fff;
  text-align: center;
}

.cta-bv h2 {
  font-size: clamp(1.5rem, 3vw, 2.2rem);
  margin-bottom: 0.85rem;
  max-width: 22ch;
  margin-inline: auto;
}

.cta-bv p {
  opacity: 0.75;
  max-width: 42ch;
  margin: 0 auto 1.75rem;
}

@media (max-width: 900px) {
  .mag-grid { grid-template-columns: 1fr; }
  .feature-num { grid-template-columns: 3rem 1fr; }
  .feature-num__arrow { display: none; }
}

@media (max-width: 1024px) {
  .hero-lg__inner,
  .hero-co__inner,
  .hero-pc__content,
  .hero-bv__layout {
    max-width: none;
    width: min(100% - 2.5rem, var(--max));
  }
  .hero-lg h1,
  .hero-co h1,
  .hero-pc h1,
  .hero-bv h1 {
    max-width: none;
    width: 100%;
    font-size: clamp(1.85rem, 4vw, 2.45rem);
    line-height: 1.12;
    letter-spacing: -0.03em;
  }
  .hero-lg p,
  .hero-co p,
  .hero-pc p,
  .hero-bv__aside {
    max-width: 40rem;
    width: 100%;
    font-size: 1rem;
  }
  .cta-lg h2,
  .cta-bv h2,
  .cta-pc h2,
  .cta-frame h2,
  .cta-lg p,
  .cta-bv p,
  .cta-pc p,
  .cta-frame p {
    max-width: none;
    width: 100%;
  }
}

@media (max-width: 640px) {
  .svc-lg .hero-lg,
  .svc-co .hero-co,
  .svc-pc .hero-pc,
  .svc-bv .hero-bv { padding: 2.75rem 0 2.25rem; }
  .hero-lg__inner,
  .hero-co__inner,
  .hero-pc__content,
  .hero-bv__layout {
    width: min(100% - 1.5rem, var(--max));
  }
  .hero-lg h1,
  .hero-co h1,
  .hero-pc h1,
  .hero-bv h1 { font-size: 1.65rem; }
  .hero-lg p,
  .hero-co p,
  .hero-pc p,
  .hero-bv__aside {
    max-width: none;
    font-size: 0.95rem;
  }
}

@keyframes fadeUp {
  from { opacity: 0; transform: translateY(8px); }
  to { opacity: 1; transform: none; }
}